When do you need to license a CRM system and step away from the spreadsheet?
Sales professionals, especially when starting a new company or sales project, hate CRM systems. They will probably spend a lot of time working with their new, clunky, sales CRM system rather than...
View Article3 Innovative Ways TouchPoint Technology will Streamline Your Business Processes
Touchpoint technology is revolutionising the way organisations target, attract, and maintain their customers – and yet, thousands of business owners and sales directors throughout the country have no...
View ArticleThe Five Commandments of the Customer Journey
In the beginning, there was the prospect. And if you were lucky, or smart, that prospect became a customer – based on a series of planned, tactical touchpoints. The business relationship prospered,...
View ArticleTouchpoint Round-Up: November
November has been an especially interesting month for the sales and retail industry, with several prominent studies offering a fascinating insight into how touchpoint usage can make or break a...
View ArticleWhy Trigger Management Improves Staff Relationships
Trigger management comes in a range of names and guises. Workflow alerts. Email notifications. Even time-based actions. But trigger management, the process by which staff members receive automated...
View ArticleWhy CRM Technology Transforms Sales and Marketing Relationships
There has traditionally been a disconnect between sales and marketing. In the past, marketers would provide salespeople with information to target the right audience groups. It was then the job of...
View ArticleThe 3 Skills That Define A Great Sales Leader
There are thousands of attributes that characterise a worthy sales leader. But in terms of management, some of the best skills are the ones that enable success in others – helping staff members to...
View Article3 Reasons Why Salespeople Shouldn’t Hate CRMs
There’s a difficult truth for us to swallow at LeadTrigger: we know that not all salespeople love the idea of a new Customer Relationship Management platform. Whilst the thought of trigger automation...
View ArticleThe Top Sales Blogs for Every Great Sales Rep
What do you look for in a great sales blog? Originality? Snappy wordplay? The ability to provide keen sales insights, without all the humdrum jargon? (I’m personally affronted every time I see the word...
View ArticleHow To Build Consumer Trust The Right Way
If there’s one thing that’s virtually certain in sales, it’s that customers buy from businesses they know, like and trust. A customer who trusts your brand is infinitely valuable. And their...
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